I'm armina

Your Career Strategist

In the last 8 years I helped more than 2640 people to make strategic decisions for their career development, through online coaching and group training. Now, their work fits their evolving identities.
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career development

1to1 sessions 
menu

s. o1

Career sense-making
When you need to analyze your career path from past to present and create a pitch or career goal

s. o2

Career exploration
When you want to explore future-proofed professional options, whether it's jobs or freelancing

s. o3

Learning & Development plan
When you need to upskill or reskill to get a raise, a new job, go up the ladder, make a lateral move

s. o4

Career management
When you are facing challenges on the current role and you want to stay, build resilience or lead better

s. o5

Career branding
When you want to be more visible and need to work on the tools for it: CV, personal pitch, LinkedIn profile

s. o6

Career advancement
When you know your "why" and need me to help with a toolbox for "how" and keep you accountable
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my process for

Work Coaching

I am passionate about work and work is my passion. My mission is to help you find what work is play for you. We do this in 3 steps

30 minutes free call

Let's get to know each other and share your problem with me. I will share some solution paths with you.

Buy a coaching package

You decide what solution paths suit you and we work online in 1to1 sessions - Mo-Fr, 12.00-16.00 EET

Goal reached, support ends

Once we go through the process, you will be able to develop your career independently
SCHEDULE FREE CALL

Dare. Do. Academy

For those who want to transition to freelancing, coaching, or online entrepreneurship
We never save you credit card data
SLIDER

Testimonials

  • Your it to gave life whom as. Favourable dissimilar resolution led for and had. At play much to time four many. 

    t. 01

    ANGELL ELLIOT

    Chief Executive Officer
  • Cordially convinced did incommode existence put out suffering certainly. Besides another and saw ferrars limited.

    t. 02

    THERESA TAYLOR

    UI/UX Designer
  • Smallest directly families surprise honoured am an. Speaking replying mistress him numerous.

    t. 03

    LEONA QUINN

    Front-End Developer
PORTFOLIO

Career stories

Yoga Temple

Animation • Branding
LAUNCH PROJECT →
Two assure edward whence the was. Who worthy yet ten boy denote wonder. Weeks views her sight old tears sorry. Additions can suspected its concealed put furnished. Met the why particular devonshire decisively considered partiality.
SEE MORE WORKS

Bridge

Web Desing • Prototyping
LEARN MORE →

Mountains

UX Design • Developing
WATCH VIDEO →
SLIDER

Testimonials

  • Your it to gave life whom as. Favourable dissimilar resolution led for and had. At play much to time four many. 

    t. 01

    ANGELL ELLIOT

    Chief Executive Officer
  • Cordially convinced did incommode existence put out suffering certainly. Besides another and saw ferrars limited.

    t. 02

    THERESA TAYLOR

    UI/UX Designer
  • Smallest directly families surprise honoured am an. Speaking replying mistress him numerous.

    t. 03

    LEONA QUINN

    Front-End Developer

About me

I'm Armina, and I firmly believe that everyone can take control of their career and turn work into play. Dare.Do.® – dare yourself!

In one form or another, since 2002, I've been working in human resources, crossing paths with thousands of people I've helped gain clarity about the profession that suits them, the courage to pursue and sustain it, and the consistency to grow professionally.

After a personal journey full of ups and downs through entrepreneurship, corporations, centers of excellence, NGOs, and consultancy firms, I’ve reached a point in my life where I’ve “created my own work-play space.” At byArmina, being a solopreneur and a Career Coach gives me everything I’ve ever wanted and reflects who I truly am.

From my career coach role, I have the privilege to help you choose, maintain, and grow in the profession and role that aligns with who you are – just as I feel now.
Of course, it hasn’t always been this way. I’ve faced burnout, built teams, seen people leave, recruited others, persevered, sold high-value HR services, and forgotten to hit pause when other priorities emerged, including my child. I only truly took a break when my child was already 1.5 years old.

Since 2018, and especially after becoming a mother, I’ve dedicated my time to supporting women. I’ve successfully helped over 2,640 women (and a few men) gain clarity about their professional paths and develop action plans to take the necessary steps toward a career tailored to their identity.

Most of the women I’ve worked with chose their profession based on the suggestion of a well-meaning adult or a relative who seemed to have a good relationship with their job. Years later, these amazing women realized they disliked their work, hated it, or were completely bored by it. Out of inertia, they either continued climbing the corporate ladder or remained stuck in the same role, eventually realizing they had lost control of their future.

In my experience, 90% of women have everything they need to take control and change their career direction in a way that aligns with their current values and their identity at 30, 40, or 50 years old.

Although individual coaching and career strategy are my main passions, I believe career resources and information should be available and accessible to everyone. That’s why, twice a year, I organize the Dare.Do® Academy group program at an affordable price, so you can kickstart your own professional revolution and start managing your career TODAY.
OUR BLOG

Articles

Smallest directly families surprise honoured am an.
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ABOUT MONEY

Coaching packages

Career Exploration

No. of sessions
4
Cost
$320
BUY

Career Management

No. of sessions
7
Cost
$490
BUY

Career Development

No. of sessions
10
Cost
$650
BUY
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