I solve problems with design
- Design learning – online and offline content, curriculum, trainers’ manuals, participants’ handouts
- Design events – hackathons, conferences, assessment centers, topic workshops, geeky team buildings
- Design social games – for playful learning, for fun, for a nice evening with your team
- Design products & services – consulting, recruitment, talent development
My story started in 2002 when I was 18 and together with 6 friends we founded a company that designed educational software. It made exams’ passing for children, much easier. I finished computer science university and a masters in HR. Since then at every crossroad I chose the path toward work that could make a bigger impact.
In 2007 I started offering business consulting services on HR & IT projects in Rent eBrains. My fascination for cultures and languages got me to manage translation projects in Reb Translations.
I founded Icebreaker Community to be my lab for experiments and games design.
I love being a woman, therefore byArmina is the playground where I create elegant tools and useful workshops for women. I think youth need role models, so I create original educational products for Scoala de Valori.
It’s hard to put me in a category and I consider that my strength. A management consultant that behaves like a designer? A learning designer that manages HR projects? An HR obsessed with games design? A trainer for youth communities? Yes, yes, yes and yes!
I am a tireless optimist, designer and thinker who loves a good challenge that could have social impact and has a slight chance of creating a ripple effect. I research, write, draw, train and thus create unexpected solutions for individuals and companies’ problems.