Learning Strategist.


Project manager.


I am Armina. I design custom learning solutions. Most of my time. For the rest of it, I run a company and deliver trainings.

I like quality, I love computers, I love diversity in projects, cultures and people, I love the mountainous ocean shores, I like conversations, I like reading books and enjoy watching animations.

What to read more?



My services range from workshop design and career coaching to start-up advice and project management consulting. Just check out all of the service lists below to get a general idea of what I can deliver. More info…

    • Self-discovery tools
    • Psychometrics
    • Values identification

    Career coaching

    • Business model design
    • Marketing strategy for a new launch
    • Company identity design

    Start up advice

    • Agenda planning
    • Training delivery
    • Customized learning models


    • Blended and elearning strategy
    • Learning solutions design
    • Gamification concepting

    Learning Strategy

    • Self-discovery
    • Personal development
    • Management workshops
    • Strategic planning


    • Consulting
    • Courses




The clients I have done projects for, range from self-preneurs to Fortune 300, from single mom writers, to multinational companies looking for outside-the-box solutions on HR, IT or organizational development. They are almost 1000, from all over the world, but lately mostly from Switzerland, Germany, Austria, UK, US, France, Italy, Spain, Australia and Romania.


One can only do so much by herself. Therefore I got myself surrounded by project managers, translators, graphic designers. All known for being ambitious, professional and with a 24/7 “can do” attitude.



Keywords for my 2013

Before making any plans for 2014, you should “clean the plate” for 2013.

Was about:
1) Intentionality – i chose to start being a „delivery manager” in Scoala de Valori. I committed to not dropping any balls in any of the projects the organization had to implement. It was wild, it was tiring, it was awesome. I decided to continue doing it, get better at it and make „pretentiousness” a culture for the entire team.

2) Uncluttering – we have our own house. I have been dreaming of this and rehearsing in my head how it will be and how it will feel, and how it will look, since a long time ago. Now it’s done. We did it. We have it. To celebrate it, we threw away and gave away lots of stuff, starting fresh can’t be bad, no matter if you move in a new place or you are just doing the annual cleaning of your closet. Continue Reading..