Learning Strategist.


Project manager.


I am Armina. I design custom learning solutions. Most of my time. For the rest of it, I run a company and deliver trainings.

I like quality, I love computers, I love diversity in projects, cultures and people, I love the mountainous ocean shores, I like conversations, I like reading books and enjoy watching animations.

What to read more?



My services range from workshop design and career coaching to start-up advice and project management consulting. Just check out all of the service lists below to get a general idea of what I can deliver. More info…

    • Self-discovery tools
    • Psychometrics
    • Values identification

    Career coaching

    • Business model design
    • Marketing strategy for a new launch
    • Company identity design

    Start up advice

    • Agenda planning
    • Training delivery
    • Customized learning models


    • Blended and elearning strategy
    • Learning solutions design
    • Gamification concepting

    Learning Strategy

    • Self-discovery
    • Personal development
    • Management workshops
    • Strategic planning


    • Consulting
    • Courses




The clients I have done projects for, range from self-preneurs to Fortune 300, from single mom writers, to multinational companies looking for outside-the-box solutions on HR, IT or organizational development. They are almost 1000, from all over the world, but lately mostly from Switzerland, Germany, Austria, UK, US, France, Italy, Spain, Australia and Romania.


One can only do so much by herself. Therefore I got myself surrounded by project managers, translators, graphic designers. All known for being ambitious, professional and with a 24/7 “can do” attitude.



The train people

The train people are those who are daring enough to open their eyes and see the trains that pass through “their station” and jump from train to train to train until they find the one that was meant for them. During this journey many questions arise and they have to be very special people. I wonder what are the attributes of the train people?

1. What happens when you know you can do whatever you want and you can have whatever you wish for?

2. What happens when all you believe in is yourself and only yourself, and this person never disappoints you?

3. What happens when you realize that the dream of accumulating knowledge is useless because even if you are the happiest of all learners, ready to learn at each and every step you make, when you realize that all this will never end, just when you die? Should you strive to reach for such a dream as accumulating knowledge until you die or should you stop and figure out some other dream? Continue Reading..