Learning Strategist.


Project manager.


I am Armina. I design custom learning solutions. Most of my time. For the rest of it, I run a company and deliver trainings.

I like quality, I love computers, I love diversity in projects, cultures and people, I love the mountainous ocean shores, I like conversations, I like reading books and enjoy watching animations.

What to read more?



My services range from workshop design and career coaching to start-up advice and project management consulting. Just check out all of the service lists below to get a general idea of what I can deliver. More info…

    • Self-discovery tools
    • Psychometrics
    • Values identification

    Career coaching

    • Business model design
    • Marketing strategy for a new launch
    • Company identity design

    Start up advice

    • Agenda planning
    • Training delivery
    • Customized learning models


    • Blended and elearning strategy
    • Learning solutions design
    • Gamification concepting

    Learning Strategy

    • Self-discovery
    • Personal development
    • Management workshops
    • Strategic planning


    • Consulting
    • Courses




The clients I have done projects for, range from self-preneurs to Fortune 300, from single mom writers, to multinational companies looking for outside-the-box solutions on HR, IT or organizational development. They are almost 1000, from all over the world, but lately mostly from Switzerland, Germany, Austria, UK, US, France, Italy, Spain, Australia and Romania.


One can only do so much by herself. Therefore I got myself surrounded by project managers, translators, graphic designers. All known for being ambitious, professional and with a 24/7 “can do” attitude.



Body maintenance and recalibration

The human body is a complex machine. Because we are so used to “having” it we tend to forget what a big deal it is to have such a “possession”. Like any machine it needs some breaks to cool down and tending to. Whether you compare it to a racing car or a hoover craft or maybe something that doesn’t move that much, let’s say a laser welding industrial machine, it needs a pit-stop, a maintenance break at a certain time interval. But how many of us actually take this break? And how often? I am seeing people around me everyday having no clue when their batteries are about to drain and it’s obvious they are running on fumes and about to break down. Continue Reading..