Learning Strategist.


Project manager.


I am Armina. I design custom learning solutions. Most of my time. For the rest of it, I run a company and deliver trainings.

I like quality, I love computers, I love diversity in projects, cultures and people, I love the mountainous ocean shores, I like conversations, I like reading books and enjoy watching animations.

What to read more?



My services range from workshop design and career coaching to start-up advice and project management consulting. Just check out all of the service lists below to get a general idea of what I can deliver. More info…

    • Self-discovery tools
    • Psychometrics
    • Values identification

    Career coaching

    • Business model design
    • Marketing strategy for a new launch
    • Company identity design

    Start up advice

    • Agenda planning
    • Training delivery
    • Customized learning models


    • Blended and elearning strategy
    • Learning solutions design
    • Gamification concepting

    Learning Strategy

    • Self-discovery
    • Personal development
    • Management workshops
    • Strategic planning


    • Consulting
    • Courses




The clients I have done projects for, range from self-preneurs to Fortune 300, from single mom writers, to multinational companies looking for outside-the-box solutions on HR, IT or organizational development. They are almost 1000, from all over the world, but lately mostly from Switzerland, Germany, Austria, UK, US, France, Italy, Spain, Australia and Romania.


One can only do so much by herself. Therefore I got myself surrounded by project managers, translators, graphic designers. All known for being ambitious, professional and with a 24/7 “can do” attitude.



For high achieving women

Sometimes no matter how powerful and strong a woman you are, you need someone close to hug you and tell you everything will be ok. And if there is no one, maybe you panic, maybe you cry, maybe you crash and burn everything around you, or you just feel like there is no hope and could just die cause there is no meaning to life. It could be depression, exhaustion, you could try to self-diagnose as much as you want, but what you actually need, as a strong and powerful woman that you are, is sleep. Tons of sleep, or maybe just a couple of hours or a ten minute blink. Just sleep. Everything will be alright when you wake up.
You don’t need to self-talk yourself to getting better at giving your best, you already are an achiever. This is what brought you here. Saying that anything you do is not good enough, pushing yourself to your limit when you have reached the limit a while back is not the right Pavlov trick anymore. You need to be gentler with yourself. Understand that results aren’t everything, that YOU are everything. When you do the real “month’s closing”, YOU is all you really have.